List of products by brand Chord Company

Chord Company has been designing, building (and refining) award-winning audio and video cables in England since 1985.

The Chord Company was formed in 1984. It all started over dinner one night in Salisbury, when a group of visiting Naim Audio USA retailers asked Naim Audio UK for a good-quality DIN-to-RCA interconnect.  At the table, was one Sally Gibb, then married to a Naim Audio executive, who made the (historic) suggestion that she make the cables and start a business. With the blessing of Naim Audio, the journey to make cables for America began.

With USA referring to cables as ‘cords’, the name The Chord Company, with its obvious musical connotations, seemed perfect and it quickly stuck. Sally drew a logo, designed the packaging and started testing prototypes. Completely British design and construction, although difficult to source at the time, was paramount and days of searching eventually led to suppliers of sufficient quality. Friends at Naim Audio provided expertise and advice, with many of them helping to build the cables.

The first prototype was named “Chrysalis Cable” and the Americans swiftly returned with an initial order of 250! Cables were built, tested, packed and taken along to the Post Office.  Invoices were typed on a typewriter! After two steady years, The Chord Company got its first press review (by Malcolm Steward) and then the phone started to ring…

Chord Company Shawline USB Cable

$450

More and more people are discovering that a computer, a USB cable and a USB DAC can be a very good way to listen to music. There’s also no getting away from the fact that USB cables are extremely cheap and in theory have no effect on the quality of the digital signal they carry. Our problem is that every time we sit down to listen, we find they do have an effect.

Chord Company ShawlineX ARAY Analogue Interconnect Cables

$450

Refinement and sophistication take centre stage. Hand built in UK with high-quality silver-plated conductors, XLPE insulation, complex layers of shielding and our unique ARAY geometry. A cable proven via hours of demo sessions with all manner of hi-fi equipment – so don’t think you won’t hear the benefit on an older system. The Shawline range boasts a dedicated tone arm cable, mini-jack options, HDMI AOC, power cables with multiple connector options, speaker cable and a variety of digital connections.

Chord Company SignatureX Tuned ARAY Analogue Interconnect Cables

$1,800

A revelation in musical coherence – putting the performance first.

Launched in 1998 and our first interconnect to use serious shielding. Signature was the result of intensive research into high-frequency interference and the design has influenced every cable that we’ve developed since.  Signature cables are assembled by hand – a process that allows further enhancement via our unique ARAY technology.